Publishers

Don't play hide and seek with your best placements. Show them at a premium

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Performance based selling is dragging CPM's down

For the last 10 years, internet has been perceived as a direct marketing media, with  buying  based on performance metrics.

A downward spiral	Branding is back!	Increase/Defend your pricing
The abundance of inventory (of questionable  quality) has been driving prices down (CPM, CPC, CPA).	Branding is seen as an opportunity to increase the value of internet as a media (see our section). But how to attract these juicy budgets?	Branding advertisers are ready to invest online if ROI can be proven.

Identify premium branding ad spaces and generate higher revenues

Guarantee ad exposure duration and gain trust from branding advertisers.

A key selling point adapted for branding	Increase your CPM by guaranteeing ad exposure duration	Sell your inventory based on time
Performing an audit will provide you with data of reference in the market. A good base to deploy undeniable key selling points.	By promoting a premium branding space, you will gain trust from advertisers. Selling inventory with a guaranteed ad exposure duration (an average impression duration of 20 seconds for example) gives you the opportunity to increase your CPM accordingly.	Offering guaranteed ad exposure duration (10, 20, 30 seconds depending on the advertiser's creative), allows you to sell ad spaces in the same way as  for television. Alenty can manage the automatic refresh of ad placements and whilst guaranteeing  its impression visibility.

Publishers take advantage of the following Alenty solutions to increase revenues:

Ad space audit to gain a real understanding and make the most of your inventory potential from a branding perspective	Alenty Online to manage campaigns sold with guaranteed ad exposure time