Ad-visibility and efficiency in AppNexus

Directly from your AppNexus console, measure if your ads are visible

Alenty ad-visibility services help agencies and publishers boost the performance of brand advertising campaigns.

Thanks to partnerships with Market Research companies (Nielsen, Kantar…) Alenty has developed efficiency models for brand advertising.
These models link brand performance metrics (recall, favorability) with the visibility indicators that Alenty provides.
An impression is efficient if the creative is fully seen (longer than the duration of the message, 15 seconds for instance).

To achieve this goal, Alenty has developed a unique ad-visibility measurement system that tells if ads are visible on the screen, while someone is watching the screen, and for how long.
This technology is available on all browsers, for all formats (including rich media, interactive and instream ads) and on all platforms (PC/Mac, mobiles, tablets). Click here to see our measurement demo.

Install Alenty in your creatives

Install Alenty app

Tag your creatives

Select "Ad visibility and efficiency" in the Apps console, and click on "Install".

In your Appnexus console, select the creatives that you want to measure. Click on "More actions" in the menu bar, then on Alenty ad-visibility.

Alenty's script is automatically added to the selected creatives.

Control the visibility of your campaigns

Campaign visibility

Zoom on the media plan

Access visibility details

Fine-tune efficiency indicators

Open the Alenty app from the App console.

Your measured campaigns are listed, with the main branding indicators.

Click on one campaign to access the detail of each creative/exchange/site.

Change the level of reporting, select and unselect lines for dynamic calculations…

Click on the visibility duration of the campaign to display additional visibility indicators for each creative/exchange/site:
- visibility rate
- visibility duration
- visible surface
- page duration...

Click on the efficiency rate of the campaign to display the efficiency performance of each creative/exchange/site.
Change the duration of the creative and the completion ratio to get new efficiency rates and compare sites performances.

Optimize the visibility of your brand advertising campaigns

Manage your inventory	Customize sites categories	Optimize brand advertising efficiency
The visibility performances of all the sites that you have measured are grouped in the "Inventory" tab. Sites' performances are automatically compared.	Edit names of categories, exchanges and sites to create relevant groups for your analysis.	Create white-lists and black-lists to optimize your branding campaigns.

Screen shots

Visibility reporting

Brand advertising efficiency

Inventory optimization

Try Alenty ad-viewability for free

Click here to start optimizing viewability for free today!

Screen shots

Tag the creatives

Ad-viewability per site

Export data

Customize exports

Custom definitions

Segment management

Try Alenty for free!

During the trial period, the customer gets the following conditions :

no minimum invoice during the first calendar month
20 million impressions measured for free.

If the customer measures more than 20 million impressions during the first calendar month, only impressions above 20 millions are invoiced, with no minimum.

The trial period automatically ends at the end of the first calendar month. The general princing and condition automatically apply for the next months.

This offer can be used once per company. If a company have several users of the service, only one trial period is offered. The impressions measured by all the users of the company are added to calculate the invoice.

Example 1

If the customer measures 40 million impressions during the first calendar month, 20 millions impressions only are invoiced at $ 0.015 CPM. The invoice is $300.

Example 2

If the customer measures 20 million impressions during two calendar months (10 millions each month), no invoice is sent for the first month. On the second month, $500 are invoiced.