Technology

Power and simplicity

Easy ad-server integration

Just a couple of lines of javascript to cut and paste into your ad server suffice to get the campaign measured. The script will collect the ad server IDs so that you can retrieve the ad spaces measured.

With SmartAdserver, integration is even more simple: a box to tick and the Alenty metrics will show up directly in the SmartAdserver interface!

Regardless of where the creatives are hosted (Agencies or Publishers), Alenty's measurement is coherent and identical
Alenty offers as well TagGenerator, a unique tool that imports media plans and generates pre-set scripts.

Video ad measurement (preroll, instream, midroll, postroll...)

The technology developed by Alenty allows you to measure ads in video. Compatibility already exists with the principal video platforms (main TV broadcasters, specialised networks, Dailymotion...).

Compatible video players can meet the requirements set by advertisers who impose Alenty metrics in their video campaigns.

Mobile web measurement

Mobile web (and tablets) is measured in exactly the same way as PC web. Alenty guaranties therefore a complete and coherent measurement.

QA processes

Alenty has set up QA processes to validate the measurement on each ad placement.
Because we do not compromise on quality when conducting studies, you can trust the results delivered by Alenty and take decisions with faith in our results.

A robust platform

Alenty's script is served by a Content Delivery Network (CDN) in order to never slow down the display of pages and ads
A large exclusivity deal condensed in one day? No problem, the Alenty platform is oversized to cope with huge surges in measurement.