Campaign Visibility Report
An insightful and actionable campaign report
Everything you need to know about your branding campaigns
| Measure your entire media plan |
Analyse all elements of a media plan | Understand the context behind the ad exposure |
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Measurement of creatives hosted by agencies and publishers. For ease of understanding, the results are shown under the same headings defined in your media plan or ad server. |
In-depth analysis of your media plan (website, placements, creative) is only one click away. Comparing site performance becomes child’s play and you will know exactly how to enhance the media plan.
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For each website of your media plan, you will find out if the lack of performance is linked to content or page layout. You will understand as well the campaign contribution of each site from the perspective of reach and effective repetition. |
A comprehensive tool
| An interface easy to master | An extensive reporting | Help is at hand! |
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The campaign visibility report can be produced, in Excel™ format, during or at the end of the campaign. It provides, at a glance, the indicators needed to track branding campaigns. From this report, you can easily extract self explanatory charts and create a complete presentation deck. |
The complete range of indicators measured by Alenty is available in this report:
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A glossary of terms and inserted comments provide you with the definition and the formula behind each cell. Sets of data are automatically grouped together to facilitate quick navigation. This report is made of many useful charts that can easily be integrated in PowerPoint™ presentations. |
