- Optimize your campaign
- Select the most efficient websites & location within each site for your campaigns
- Improve website ergonomic in order to increase the CPM of your ad space
- Increase advertiser's confidence for Internet media and your website specifically.
This tool is relevant for each player in the online advertising value chain:
- for advertiser: to compare investments with TV and radio, and have clear understanding of costs.
- for advertising agencies: to optimize media planning, and provide ROI studies based on visibility time.
- for ad space providers: to monetize ad space fully.
- for Website: to better sell their ad space, and better know their users.