The ad visibility duration is a key parameter to measure the ad efficiency. Untill now, the unique available indicator for an online advertisement, click rate, has not been able to give any information about duration.
Alenty shatters Web ad market, introducing the opportunity of measuring banners in terms of visibility, and considering two parameters:
- Banner visibility duration: the duration visibility takes into account if the banner is visible on user's screen.
- Mouse-keyboard activity: How to consider that a banner is viewed if nobody looks at the screen? Time is only taken into account when the script detects a regular mouse-keyboard activity.
duration while the banner is visible AND the user is active
Please Contact-us to measure how long your banners are viewed.