Advertisers pay for banner deliveries, but in fact, they'd like to pay for visibility. For a long time, they've been told that it is the same, or that it is impossible to measure if their banners are actually seen.
And they have started to believe it.

With the planned disappearance of page views, the way ad space is sold will have to adapt. Ad banners will no longer only be served when the page opens, but also at other moments.

But this evolution will only happen if you can prove advertisers that their ads are actually seen.

"Seen"? What does it mean? Except with eye tracking technologies, it is hard to say that they are seen.

But eye tracking is too restrictive. It measures if banners are looked at. But you can see an ad even if you don't look at it. That's what is call opportunity to see, and that's the standard of ad measurement.

This standard gets translated into two characteristics:

• the banner is visible
• while the user is active on the computer

Our technology allows the finest measurement of how long a banner is seen.

Check it out on our new demo of banner exposure!