The crisis has already an impact on the worldwide ad-market.

Two consequences are worth investigating:

• a decrease of the overall adspend
• a move to more measurable media, and so, the Internet

When the future is uncertain, nobody takes risks, and prefers to spend money where the ROI is measurable.

And Internet can be better measured than the other media.

Up to know, people used to think that only clicks could be measured. So, in these trouble days, there is a tendency to increase the market share of CPC advertising.

But what the market has started to discover, is that it is now possible to know if advertisements are seen.

If you can tell advertisers if their ads are seen, they will be more confident to invest.
An adnetwork or an agency that proposes Alenty's visibility measurement is more likely to keep existing advertising budgets.

With some of our partners, we are even setting up models to sell only the ads that were seen, or even, to sell visibility duration!

What if Alenty helped the ad-market to pass this crisis?