http://www.alenty.com Alenty - Web 2.0 communities, marketing tools (in english) fr Copyright 2008 Alenty XWiki.LaurentNicolas XWiki.LaurentNicolas http://www.alenty.com http://www.alenty.com/xwiki/skins/default/logo.gif http://www.alenty.com/xwiki/bin/view/Blog/On-linebrandadvertisingperformanceinFrancein2009 82% of the brand ads are effectively seen compared to 73% of the overall display campaigns. Brand ads are seen more often, but they are also seen longer : the impressions last 21.9 seconds on average for brand management campaigns which is +40% better than the average impression duration of display campaigns (15.6 seconds). 2010-05-06 11:56:48.0 XWiki.GuillaumeWolf http://www.alenty.com/xwiki/bin/view/Blog/SecureOnlineAdSpendDuringCrisis The crisis has already an impact on the worldwide ad-market.<p class="paragraph"/> Two consequences are worth investigating: <ul class="star"> <li>a decrease of the overall adspend</li> <li>a move to more measurable media, and so, the Internet</li> </ul>When the future is uncertain, nobody takes risks, and prefers to spend money where the ROI is measurable.<p class="paragraph"/> And Internet can &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/SecureOnlineAdSpendDuringCrisis’>continue</a> 2008-10-10 11:35:45.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/WhoSHotTwoAvailable Maybe you discovered it on your blog yesterday? Who’s Hot 2 is available since last night!<p class="paragraph"/> As a reminder, Who’s Hot 2 helps you to: <ul class="star"> <li>Discover your audience with the ultimate community analytics tool.</li> <li>Increase your notoriety.</li> <li>Motivate your contributors.</li> </ul>To know more about Who’s Hot 2 click here.<p class="paragraph"/> Special thanks to Mr Xhark, Wezzonaute and Jm Gall for their articles about Who’s Hot 2 (in french).<p class="paragraph"/> If you have any questions or suggestions, leave a comment.<p class="paragraph"/> If you are not using Who’s Hot 2 on your blog, install it! 2008-09-02 18:36:45.0 XWiki.CedricGuinoiseau http://www.alenty.com/xwiki/bin/view/Blog/WhoSHotDeuxEnglish Thanks to all members of the community, we improved Who’s Hot!<p class="paragraph"/> Who’s Hot 2 will be available in few hours !<p class="paragraph"/> As a reminder, Who’s Hot is the first Internet tool that helps bloggers to win notoriety, discover their audience and know their visitors!<p class="paragraph"/> What’s new on Who’s Hot? <ul class="star"> <li>A new design for Who’s Hot (to adapt more easily to blogs!)</li> <li>More technical efficiency (for better performance!)</li> <li>A compatibility with most blogs platforms (Wordpress, TypePad, Blooger, Drupal, Blogspirit and all the others)</li> <li>Who’s Hot offers HotReport in public beta: the first community analytics tool!</li> </ul>For more information about community analytics visit our page.<p class="paragraph"/> If you are already member of the community, Who’s Hot will be automatically upgraded on your blog.<p class="paragraph"/> If you don’t have Who’s Hot on your blog yet, you can easily install it for free here.<p class="paragraph"/> Inform all your friends to install Who’s Hot, to help the community become bigger and bigger. 2008-09-01 16:37:13.0 XWiki.CedricGuinoiseau http://www.alenty.com/xwiki/bin/view/Blog/HowToFinelyTuneBasketAbandonment How can you reduce the abandonment rate? First, you need to identify which steps cause this drop. But when the steps are all within the same page, what can you do?<p class="paragraph"/> <span class="wikilink"><a href="/xwiki/bin/view/Blog/AnalyticsAndErgonomics">Statistical studies for ergonomics</a></span> provide interesting results, because all the visitors are measured.<p class="paragraph"/> I &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/HowToFinelyTuneBasketAbandonment’>continue</a> 2008-04-18 16:44:14.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/AnalyticsAndErgonomics Analytics can be very efficient to improve a website’s ergonomics.<p class="paragraph"/> Let’s quote three main types of ergonomics studies: <ul class="star"> <li>focus groups, with or without eye tracking technologies</li> <li>comparative statistical analysis</li> <li>usage measurement</li> </ul>Focus groups consist of observing a small number of testers (usually less than 20) when they use the &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/AnalyticsAndErgonomics’>continue</a> 2008-03-07 10:16:33.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/AlentySelectedForPlugg <span class="wikiexternallink"><a href="http://www.plugg.eu">Plugg.eu</a></span> is a conference on march 19th, in Brussels, Belgium.<p class="paragraph"/> Alenty is one of the 20 European start-ups selected to compete during the conference.<p class="paragraph"/> The jury is composed of entrepreneurs and VCs.<p class="paragraph"/> You can come to meet us, or provide your support and applause my &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/AlentySelectedForPlugg’>continue</a> 2008-03-05 14:24:34.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/MetricsOfAttentionEconomy The buzz word of these days is "attention", like "being aware", not like "being careful".<p class="paragraph"/> What is attention?<br> You can look at this definition (via <span class="wikiexternallink"><a href="http://fr.wikipedia.org/wiki/Attention">French Wikipedia</a></span>, I translate):<br> "Attention is when the mind captures, in a clear and vivid way, an object or a series of ideas &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/MetricsOfAttentionEconomy’>continue</a> 2008-02-21 16:45:47.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/WhoSHot,NowRunningOnAllPlatforms Who’s Hot can now be installed on all the websites!<p class="paragraph"/> Go to your personal space to register your site: <span class="wikiexternallink"><a href="http://www.alenty.com/xwiki/bin/view/Perso/MySites">&#104;ttp://www.alenty.com/xwiki/bin/view/Perso/MySites</a></span><p class="paragraph"/> With the universal Who’s Hot, each visitor to your website makes you hotter, and you gain &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/WhoSHot,NowRunningOnAllPlatforms’>continue</a> 2008-02-14 14:42:32.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/WhoSHot,CRMToolForBlogs(Wordpress,TypePad,Blogger) The new version of Who’s Hot is available!<p class="paragraph"/> Who’s Hot can now be installed in a few clicks on: <ul class="star"> <li>Wordpress</li> <li>TypePad</li> <li>Blogger</li> </ul>As in the previous version, Who’s Hot analyzes contributions, readings and comments on a blog.<p class="paragraph"/> Visitors are more or less hot, depending on: <ul class="star"> <li>their engagement with &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/WhoSHot,CRMToolForBlogs(Wordpress,TypePad,Blogger)’>continue</a> 2008-02-07 14:08:27.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/MembersOrVisitors In the war that opposes FaceBook to MySpace, there is another war, the audience metrics war.<p class="paragraph"/><p class="paragraph"/> MySpace is open, accessible to all.<p class="paragraph"/> FaceBook is closed, you must be logged to access it.<p class="paragraph"/> MySpace’s audience is measured in unique visitors.<p class="paragraph"/> FaceBook’s audience is measured in members.<p class="paragraph"/> There are &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/MembersOrVisitors’>continue</a> 2008-01-31 14:01:44.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/MeasureIfBannersAreSeen Advertisers pay for banner deliveries, but in fact, they’d like to pay for visibility. For a long time, they’ve been told that it is the same, or that it is impossible to measure if their banners are actually seen. <br> And they have started to believe it.<p class="paragraph"/> With the planned disappearance of page views, the way ad space is sold will have to adapt. Ad banners will no longer &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/MeasureIfBannersAreSeen’>continue</a> 2008-01-18 18:06:07.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/TheTeamSBestWishesFor2008 In order to have a good start in 2008, we have met In Real Live at Quimper (French Britany).<p class="paragraph"/> You may not be aware of it, but Alenty is organised in two sperate locations.<p class="paragraph"/> I work from Paris, and the other members of the team, four engineers, are located in Quimper.<p class="paragraph"/> Nicolas THOMAS, cofounder of Alenty, has hired Sylvain Le Roux, Kevin &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/TheTeamSBestWishesFor2008’>continue</a> 2008-01-11 11:49:05.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/SocialInfluenceMetrics I have recieved by email <span class="wikiexternallink"><a href="http://www.alenty.com/xwiki/bin/download/Blog/MesurerLInfluenceSociale/Social%20mktg.pdf">this document</a></span> published by <span class="wikiexternallink"><a href="http://www.goingsocialnow.com">Razorfish</a></span>. I could not find the source of the document, otherwise, I would have put a link to its original location...<p &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/SocialInfluenceMetrics’>continue</a> 2007-12-31 12:03:45.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/WhoSHotForWordpress Who’s Hot for Wordpress is now in public beta.<p class="paragraph"/> You have a blog on Wordpress?<p class="paragraph"/> You want to have more contributions on your blog?<p class="paragraph"/> You want to better know your community?<p class="paragraph"/> You want to be more visible on your blog and others?<p class="paragraph"/> You want a fun comment filtering thermometer?<p &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/WhoSHotForWordpress’>continue</a> 2007-12-18 15:46:14.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/MeetingAtLeWeb3 I will represent Alenty at <span class="wikiexternallink"><a href="htt://www.leweb3.com">Le Web3 conference</a></span> next week in Paris. There is a start-up competition where Alenty has been selected.<p class="paragraph"/> Before and after my 7-minutes presentation-demo, I will have time to attend the different conferences, network, etc.<p class="paragraph"/> Who will be there?<p &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/MeetingAtLeWeb3’>continue</a> 2007-12-07 17:10:02.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/Web20AnalyticsTimeSpent After analyzing <span class="wikilink"><a href="/xwiki/bin/view/Blog/Web20AnalyticsUniqueVisitors">the impact of web 2.0 on the concept of unique visitor</a></span>, I continue my tour of web 2.0 measurement metrics.<p class="paragraph"/> Time has become the scarce resource on the Internet. Everyone is trying to win the largest share of the cake: the time of the user. This time, is taken over &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/Web20AnalyticsTimeSpent’>continue</a> 2007-12-06 11:47:47.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/Web20AnalyticsUniqueVisitors The Web 2.0 does not change the definition of what a unique visitor should be. It just bring new possibilities to get closer to this definition.<p class="paragraph"/> The holy grail of unique visitors is the possibility of recognizing the same individual. There are two notions in the concept of unique visitor: <ul class="star"> <li>It is a human being (as opposed to a computer &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/Web20AnalyticsUniqueVisitors’>continue</a> 2007-12-03 15:44:45.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/Web20AnalyticsOrAudience20 Let me reduce the concept of “web 2.0” to its two main dimensions: <ul class="star"> <li>Technology (also called Ajax) that improve the usability of websites</li> <li>The exchange of information among all Internet users (the community aspect).</li> </ul>These two dimensions have little connection between them: the exchange of information can be based on Web 1.0 technologies (blogs rarely use &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/Web20AnalyticsOrAudience20’>continue</a> 2007-11-30 12:20:34.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/AudienceTimeSpent Let me summarize the basic indicators of a website’s audience on three independent axes: <ul class="star"> <li>The number of visitors</li> <li>The frequency of visits</li> <li>The time spent per visit</li> </ul>I have already mentioned the <span class="wikilink"><a href="/xwiki/bin/view/Blog/AudiencecomparisonOfMethodsToMeasureUniqueVisitors">visitors</a></span>, <span class="wikilink"><a &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/AudienceTimeSpent’>continue</a> 2007-11-29 11:06:11.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/AudienceVisitsSessions After fighting for years against <span class="wikilink"><a href="/xwiki/bin/view/Blog/TheEndOfPageViews">page views</a></span>, and for the use of <span class="wikilink"><a href="/xwiki/bin/view/Blog/NoMorePageViewsSoWhat">time</a></span> instead, let’s criticize now the concept of visits.<p class="paragraph"/> What’s a visit? Well, that is the problem.<p class="paragraph"/> The visit on the &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/AudienceVisitsSessions’>continue</a> 2007-11-28 11:30:18.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/AudiencecomparisonOfMethodsToMeasureUniqueVisitors The newspaper NetEco has made an effort to publish <span class="wikiexternallink"><a href="http://www.neteco.com/78767%2Dmesure%2Daudience%2Dweb%2Dscience%2Dincomplete.html">an article</a></span> comparing "site-centric" and "user - centric " approaches. The article concludes on “an a priori objective study”, which uses data from the ISPs to US. Let’s call this method "network".<p &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/AudiencecomparisonOfMethodsToMeasureUniqueVisitors’>continue</a> 2007-11-27 14:45:38.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/RelevanceReputationVotesAndGrades Through <span class="wikiexternallink"><a href="http://www.fredcavazza.net/index.php?2007/04/26/1500%2Dapres%2Dles%2Dugc%2Dles%2Dmugc%2Det%2Dles%2Dugw">Fred Cavazza (in French)</a></span>, I discover <span class="wikiexternallink"><a href="http://www.wired.com/wired/archive/15.03/herding.html?pg=1&topic=herding&topic_set =">this interesting article of Wired</a></span> at the very moment when I was &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/RelevanceReputationVotesAndGrades’>continue</a> 2007-11-26 11:39:32.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/BlogRelevanceAndAudience After seeing <span class="wikilink"><a href="/xwiki/bin/view/Blog/BlogCommentsRelevance">why the number of contributions does not prove the relevance of an author</a></span>, let us now take a look at the audience.<p class="paragraph"/> Among the methods for measuring the relevance of a blog, the audience is often used. <br> On a community website (eg a forum where several members can write) the &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/BlogRelevanceAndAudience’>continue</a> 2007-11-23 19:32:21.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/BlogCommentsRelevance First of a group of articles about relevance, and following <span class="wikilink"><a href="/xwiki/bin/view/Blog/TrustAndReputation">this one on trust</a></span> this article focuses on one way to reassure the reader of a blog.<p class="paragraph"/> As can be seen in many forums for developers: next to the name of the member, we read his seniority ( "member since ..."), and the number of &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/BlogCommentsRelevance’>continue</a> 2007-11-22 10:21:23.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/TrustAndReputation Long ago (1998! An eternity on the scale of the web), my friend Pierre-Marie Martin wrote <span class="wikiexternallink"><a href="http://www.kafkaiens.org/08kaf/perti8.htm">a text on the relevance of information on the Internet (in french)</a></span>. <br> I just read it again, and I once again measure its quality and timeliness.<p class="paragraph"/> At that time, there was not even Google, &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/TrustAndReputation’>continue</a> 2007-11-21 15:34:20.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/NoMorePageViewsSoWhat In a <span class="wikilink"><a href="/xwiki/bin/view/Blog/TheEndOfPageViews">previous article</a></span>, I was explaining why we all should have stopped using the concept of "page views" long ago. And why we now need to find something else.<p class="paragraph"/> The resistance to this change is due to the consequences that matter a lot more than simply renaming softwares and commercial speeches. &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/NoMorePageViewsSoWhat’>continue</a> 2007-03-23 10:36:01.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/CapitalAngels(en) A quick note to inform you that Alenty has been selected to attend <span class="wikiexternallink"><a href="http://www.capital%2Dit.com/capital%2Dangels/">Capital Angels</a></span> on april 4th 2007 in Paris.<p class="paragraph"/> We want to meet investors who will help Alenty, not only through financing, but also through their network and advices.<p class="paragraph"/> If you are a Business Angel, &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/CapitalAngels(en)’>continue</a> 2007-03-22 15:54:14.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Blog/TheEndOfPageViews I’ve kept saying this for years: page views don’t exist anymore.<p class="paragraph"/> Sorry for those who just started to understand this concept, but they already have to move on to another one.<p class="paragraph"/> Why aren’t page views a reliable concept anymore ? <h4 class="heading-1-1-1"><span id="HThesinglefiledocumentmodelisdead">The single-file document model is dead</span></h4><p &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Blog/TheEndOfPageViews’>continue</a> 2007-03-20 15:31:20.0 XWiki.LaurentNicolas http://www.alenty.com/xwiki/bin/view/Main/BlogLaunchEN Hi!<p class="paragraph"/> My name is <span class="wikiexternallink"><a href="http://www.alenty.com/xwiki/bin/view/Main/WhoAreWe#LaurentNicolas">Laurent Nicolas</a></span>, co-founder of Alenty with <span class="wikiexternallink"><a href="http://www.alenty.com/xwiki/bin/view/Main/WhoAreWe#NicolasThomas">Nicolas Thomas</a></span>.<p class="paragraph"/> This blog will keep you up to date with news &#8230; <a href=’http://www.alenty.com/xwiki/bin/view/Main/BlogLaunchEN’>continue</a> 2006-09-08 11:14:45.0 XWiki.LaurentNicolas